Ecomm Breakthrough
Free training
Learn from Michelle.
Podcast episodes, webinars, and videos on TikTok Shop, social commerce, and growing beyond Amazon. Press play and learn.
Media
Listen and watch
Conversations on TikTok Shop, social commerce, and growing beyond Amazon.
Podcasts
Ecomm Breakthrough
The #1 Mistake TikTok Shop Sellers Make When Launching a Product
AM/PM Podcast #398
The Power of TikTok & External Marketing Strategies for Amazon Brands
Lunch With Norm
The Guide to TikTok Shop for Amazon Sellers
The Marketing Misfits #027
How to Win Big on TikTok Shop
Seller Performance Solutions
Leveling Up Your Amazon Brand on TikTok Shop
Watch
▶How to Win Big on TikTok Shop (Marketing Misfits)Watch on YouTube▶Amazon FBA Meets TikTok Shop: The Path to SuccessWatch on YouTube▶Leveling Up Your Amazon Brand on TikTok ShopWatch on YouTube▶The Power of TikTok & External Marketing Strategies (AM/PM #398)Watch on YouTube
As featured in
Forbes · Business Insider · DigitalMarketer
Webinars
TikTok Shop webinars and masterclasses
Since TikTok Shop launched in the US in 2023, I’ve taught thousands of sellers through partner webinars and masterclasses. A selection below.
AM/PM Podcast (Helium 10)
20262026 TikTok Shop Strategy & Playbook
Why some shops explode and others die in 90 days: foundations, listing consolidation, GMV Max ads, and the offer stack that converts scrolls into orders.
Roster
2026What It Really Takes to Win on TikTok Shop
Choosing products that sell (visual transformation, $30–$50 sweet spot), optimizing listings before driving traffic, and turning existing customers into affiliates. (No public recording — Roster shared a written recap only.)
Goflow
2026How to Build and Scale a Million-Dollar TikTok Shop
With Yoni Mazor: the full foundation before you scale — product strategy, listings, offers, creator content, ads, GMV Max, shop score, and fulfillment.
Shopify brands session
2025Social Selling: How To Sell More On TikTok Shop
Why social commerce creates demand instead of capturing it, and how to remove friction between discovery and checkout.
Judge.me
2025TikTok Shop 101: Social Selling and Social Proof
A full hour for merchants starting out: setup, reviews as social proof, and the tactics that get a new shop its first consistent sales.
ecommerceChris
2024Leveling Up Your Amazon Brand on TikTok Shop
Finding your most TikTok-able products and using the channel to drive both social sales and Amazon traffic in Q4.